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Graceland celebrated Elvis' birthday as construction continues on schedule for the new, state-of-the-art "Elvis Presley's Memphis" entertainment complex across the street from the
King of Rock 'n' Roll's Memphis mansion.

Graceland guests, fans from around the world, Memphis Mayor Jim Strickland and Shelby County Mayor Mark Luttrell officially celebrated with a proclamation of "Elvis Presley Day"
on the front lawn of Graceland and by cutting the largest birthday cake in Graceland history.

Other birthday events included concerts and panel discussions, with special guests including "Follow That Dream" movie co-stars Robin and Gavin Koon and award-winning
filmmaker Andrew Solt, who made a number of acclaimed films and television specials about Elvis Presley.

For the first time ever, birthday celebration events were hosted at Graceland's new AAA Four Diamond-rated resort hotel, The Guest House at Graceland.

The birthday celebrations kick off the 40th anniversary of Elvis' passing.

A highlight of the celebration was The Auction at Graceland held in The Guest House Theater on January 7. Elvis fans and pop culture enthusiasts gathered to bid on memorabilia
from Elvis' personal life, all consigned by third-party collectors and expertly authenticated by Graceland Authenticated.

Highlights included a Gold and Diamond Lion Head Ring Elvis owned and gave to Charlie Hodge, one of the Memphis Mafia. It was estimated to sell for $10,000 - $15,000 and went
for $37,500.00. Elvis' Colt "Police Positive Special" .32 Caliber Pistol which he gave to bodyguard Richard Grob sold for $10,625.00 on an estimate of $4,000 - $6,000.

Over 160 items were sold in the auction. All of the prices realized include a 25% buyer's premium.

It was also announced today that Priscilla Presley will be attending the Grand Opening Celebration of "Elvis Presley's Memphis," an entertainment and exhibit complex over 200,000-
square-feet in size across the street from Graceland Mansion, opening on March 2, 2017. The largest entertainment complex of its kind, and exponentially bigger than Graceland's
current visitor center, "Elvis Presley's Memphis" will enable music fans, pop culture enthusiasts and Memphis visitors to follow the path that Elvis took, surround themselves with the
things that he loved, and experience the sights and sounds of the city that inspired him.

Guests will fully immerse themselves in his life and career like never before -- his roots, his influences and his artistry. The new complex is phase II of the greatest expansion in
history, totaling nearly $140 million of investment in the Whitehaven community of Memphis.

The acclaimed Graceland Mansion tour will continue to present the personal and family side of Elvis' life, and will soon include a full restoration of Elvis' racquetball court, so that it
once again looks exactly as it did when Elvis was last in the Racquetball Building. "Elvis Presley's Memphis" will tell the rest of the story, exploring the beginning of the incredible
music and pop culture explosion that all started here in Memphis, with the greatest entertainer of all time.

March 2-5 Grand Opening Celebration will feature live concerts and events celebrating Elvis' life and career and honoring Memphis' rich musical legacy across a variety of genres.
opening weekend will include the unveiling of
"Presley Motors," the new Elvis Presley Automobile Museum, "Elvis: The Entertainer" career museum, the Graceland
Soundstage for live music performances and movie screenings,
Elvis "Discovery" spaces showcasing aspects of Elvis' life and career, and two themed restaurants named for
Elvis' parents:
Vernon's Smokehouse and Gladys' Diner. New retail stores will offer a broad variety of Elvis merchandise.

Elvis Express Radio News
January 09, 2017  -  Broadway World  /   Elvis Express Radio