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50 YEARS AGO: MAY 10, 1966
May 10, 2016  -  Commercial Appeal  /  Elvis Express Radio
Elvis Express Radio News
50 years ago: May 10, 1966

After months of suggestions and discussions on naming structures and streets in Memphis in honor of Elvis Presley, the situation has boiled down to a few options.

The City Beautiful Commission is close to launching a drive to build "the last word" in fountains at the Mid-South Coliseum in honor of the Memphis singer.

Fans of Mr. Presley will continue to try to get the name of the Coliseum changed to the
Elvis Presley Coliseum, a bid they recently lost, and will settle for nothing less, a
spokesman said.

Commissioner Hunter Lane Jr. said he favors Commissioner Pete Sisson's proposal to name South Bellevue, which runs past Mr. Presley's home in Whitehaven, for the singer. "I
think we need to make a decision and do it," Commissioner Lane said yesterday.

E.E.R Ads:
Back in 1957 when Elvis bought his beloved Graceland, the road it was on was called 'Highway 51 South', and the area it's located is known as Whitehaven. This was a nice
peaceful area that was out in the country.

But, by the time the 1970's arrived stores, houses and apartments had surfaced around Graceland and with these ever growing developments, the City of Memphis, Tennessee
who still had not decided what should be named after their most famous resident, finally agreed to officially rename the road outside Graceland from
Highway 51 South to what
would become known around the world as
Elvis Presley Boulevard which officially changed on June 29, 1971.

The first sign was erected in January 1972 at a ceremony outside Graceland with
Memphis Mayor Wyeth Chandler and Elvis' father Vernon Presley.

The full, legal street address of Elvis' home Graceland is 3764 Elvis Presley Boulevard.