The film producer on how Elvis saved him from a business disaster.
By Elvis Express Radio
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You would of heard by now about the life story of  Jerry Weintraub, the film
producer and personal manager who is to step out from behind the scenes and
take his turn in the spotlight with the feature-length documentary "HIS WAY". The
film premieres Tonight (Monday, April 4th at 9:00p.m.) exclusively on HBO in the

Amongst the many tales that are told, there is one told by Weintraub that says
how Elvis saved him from a business disaster? On New Year’s Eve 1975, Elvis
performed a concert in Pontiac, Michigan at the Silverdome, the 80,000-seat
stadium right outside Detroit.

Jerry Weintraub ran the concession stand, which he states "always did fabulously
well". One of the famous things Elvis would do live was to use a scarf to wipe
away the sweat and he would then throw out the said scarves into the crowd. "I
decided as a new item, in addition to all the key chains, pictures, and everything
else, I was going to get scarves made." Reveals Weintraub, and after setting up a
deal in China, he had 35,000 scarves made up with Elvis' picture on them.

"When I arrived at the football stadium, my concessionaire came to me and said,
“We got a big problem. The scarves you bought? Nobody’s buying them. You’re
going to get stuck with 35,000 scarves.”  Oh, my God, I thought. What a stupid
mistake this is! Now I’m going to have to ship these things back. Why the hell did I
do this?

I was sitting backstage with a frown on my face, which is very, very rare for me.
And in comes Elvis and his entourage. He walks up to me, and says, “Are you
OK? You look terrible.”
“No, I’m not OK,” I said. “I made a terrible mistake.” “Why?” asked Elvis.
“I bought 35,000 scarves and nobody cares about them.” He said, “What are you talking about? You got 80,000 people, you’re probably making $1 million
tonight. What are you carrying on about?”

But I was still down. So Elvis said, “If I fix this for you, will you smile?” And I said, “Sure, but I don’t know how you can possibly fix it.” Well, he went out there and
did the first two numbers, then he stopped and said,....“Turn the lights on, I can’t see you.” So they turned the lights in the stadium on, and Elvis said, “I tell
you what I’m going to do. I’m going to take a break, get a Coca-Cola. If you go out to the concession stands, do me a favor and buy a white scarf. And then
when you come back, wave it at me, and I’ll be able to see you.” He went off......I sold 35,000 scarves. I was upset I didn’t have another 35,000.

I’m right much more than I’m wrong, but in that case I was really wrong. So I guess the lesson here is: don’t buy 35,000 of anything unless you have Elvis
Presley to sell them.

So, how true is this tale of Elvis walking off stage after just 2 songs in order to have a drink of  Coca-Cola to allow 35,000 people the chance to leave the
arena to get to the concession stand and purchase these scarves?

Well, this show is available on bootleg and yes, Elvis does talk after the second song, which was 'I Got A Woman/Amen', but there is no mention of scarves or
waving scarves at him or even leaving to have a Coca-Cola! The truth is, Elvis split the seat out of his jumpsuit but that was that. You can clearly hear that
there are no edits and the entire monologue is complete.

So, are Weintraub's tales tall? Well this one sure as hell fits the bill and you cannot help but wonder how many other stories of Elvis will be appearing in this
life story of Jerry Weintraub?